As the demand for an independent Uganda Community Green Radio operating on a daily basis rapidly rises among the communities in Bunyoro Region, National Association of Professional Environmentalists (NAPE) has intensified the fundraising drive to generate approximately 300,000 USD that is required for the project.
On Tuesday 22nd March, 2017, Community Green Radio Staff got their first training in crowdfunding as the new approach of generating funds. The training was held at Areba Hotel in Entebbe Municipality. Crowdfunding funding is a practice of funding a project by raising money from a large number of people who can each contribute a relatively small amount of money.
While opening the training, the NAPE Executive Director, Frank Muramuzi tasked each individual to learn and understand different approaches of fundraising so as to take part in the move to satisfy the needs of the communities served.
“We are here to learn how to fundraise funds for the radio. We have decentralized fundraising and each of us has to fundraise to meet the demands of our listeners.” Muramuzi said
The facilitator, Egesa Ronald Leonald from Viancor Consults noted that crowdfunding is one of the best approaches to generate funds for the project since individuals donate whatever they have towards raising certain amount of money of a project.
“Locally, Etofali project for Katikiro of Buganda and Stella Nyanzi’s pads campaign have become successful. But it can work best on internet depending on how you package your message to impress people. Many organizations have collected the amount even beyond what they require using this approach.” Egesa explained.
Mr. Allan Kalangi, the Manager for sustainability school program where the Community Green radio falls asked staff to use all the opportunities of collecting funds available to meet the target of having an independent radio station by the end of 2017.
Uganda Community Green Radio was established by NAPE under Sustainability School Program in 2014 to give a voice to the local community in the fragile ecosystem of Bunyoro Region especially on effects of the oil industry and how they can be mitigated as well as creating awareness on environmental conservation.
The Sustainability school program involves reaching out, raising awareness and motivating community members at grass root level to adopt environmental management practices. The community demanded for a radio as a tool to amplify their voices and outreach to other communities.
The radio currently operates for only 10 hours a week through affiliation with Liberty FM in Hoima District. However, with the affiliation and limited broadcasting time, the communities feel that most issues are not covered and there is need to have it operate on daily basis.
“I would wish to listen to the radio all day; in the evening when I am from work and even early in the morning because the radio programs are enriching and educative.” Norah Bahongye, a member of Kigaaga listeners club said.